Bosque plants

Senior Copywriter – Junior Marketing Manager | 9/2019 – 5/2022

Established in 2018, Bosque Plants offers sustainably grown and already potted indoor plants to Bring Nature Home, ascending to Germany’s first emission-free online plant shop in the process. 

Magazine and Newsletter

Being part of the Bosque team from seed, I conceived the brand’s tone of voice, providing copy for the overall website, ads, the weekly magazine, and biweekly newsletters.

Promotional Booklet

In 2019, Bosque opened the gates of its warehouse for a pop-up event, inviting customers to browse the vast plant assortment offline, all while enjoying botanical drinks and Berlin’s standard: Techno.

I teamed up with interdisciplinary designer Sajas to create a booklet summarising all crucial parts of dealing successfully with indoor plants while providing an insight into the philosophy and vision of Bosque

The booklet was handed out at the pop-up in print and now is available as a digital copy.

Biophilia

Through my involvement in the formulation and execution of Bosque’s brand strategy, I scripted campaigns for B2B collaboration partners. 

Showcased here is the campaign “Biophilia” which finds inspiration in the eponymous theory of American biologist and writer Edward O. Wilson for the berlin-based minimalist café Hermann Eicke.